FOC's brand foundations
From twiki
Contents |
Context
To guarantee a singular distinction, strategic awareness, and differentiation in the world of social betterment it is important to have srong foundations as a brand to be internalised and externalised with all those it comes in contact with.
History
Friends of Chintsa is a non profit organisation established in 2008 in the town of Chintsa, spawned from a need for social upliftment in the immediate area, and along the Wild Coast of South Africa. More on history.
Differentation
Because of its progressive nature FOC differentiates itself, through the diversity of causes it will support. More on differentation
Focus
An action man to the cause, a plaster saint to the donor and the enemy of the exploiter. More on focus
Mission
To earn the right to say: "It is not us and them, but we who made the world a better place for all." More on mission.
Values
Compassion, Integrity, Collaboration, Vibrancy. More on values
Essence
The essence of the brand, is derived from the content of the brand foundations, as a singular distinction expressed as a short and powerful phrase that encapsulates the core of the brand. Essence of COF: UNITY through DIVERSITY is EVOLUTIONARY. More on essence
Brand Muscles
- Diversity
- Unity
- Evolution
